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3 Essential Tools For Creating Marketing Images for Busy Beginners
This may be a familiar scenario: You’ve written amazing content. You’ve edited and perfected an article. But before you can publish you need images to accompany your post on your blog and social media....
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12 Social Media Marketing Job Skills You Need To Advance Your Career
If you’re considering a social media career, or are currently in a related entry level position, it’s helpful to know which types of positions are out there to pursue. What you’ll find as you search...
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Is Pinterest a Waste of Your B2B Marketing Dollar? Probably.
UPDATE: This article was originally published on February 4, 2015 and has been updated to incorporate new information about Pinterest’s new “Buy” button. Many people trying to craft social media...
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What the Moz SEO Ranking Report Means for Content and Social Media
This month Moz released the results of their exhaustive study of what makes some pages and sites rank, while others labor in search engine obscurity. While immensely useful and always insightful, this...
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Twitter Hashtags For Marketing: The Ultimate List to Drown Out the Noise
For marketers, the community on twitter is extremely important. It’s a major source of information on effective strategies, the latest news that may affect our companies, and a great way to make...
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Facebook SEO: Ranking Signal or New Search Engine?
The impact of social signals on Google’s algorithm (or their complete absence from it) has been a point of contentious discussion for years. Matt Cutts has both confirmed and denied the impact of...
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B2B Marketing on Facebook: Examples, Ideas, and Inspirations
Facebook can be a confusing place for B2B marketers. People don’t generally go on Facebook to think about business, so how are we supposed to market to our audience here? The answer lies in the...
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The Evolution of Instagram for Marketers: Pictures to Video
I’ll admit, for a long time I didn’t see the purpose of having an Instagram account. I already post pictures on Facebook. Why would I need to post them on Instagram as well? When I was working in...
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Newsjacking and Content Marketing: Takeaways from David Meerman Scott
The idea of being “always on” and ready to pounce on emerging opportunities by inserting our brand into the conversation is an appealing but intimidating concept. According to David Meerman Scott,...
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7 Nightmarish Marketing Stats to Keep You Up at Night
Forget zombies and vampires — it’s dismal ROI numbers and shrinking budgets that make me afraid to turn off the office lights at the end of the day. Marketers are experts at finding the data that we...
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LinkedIn Marketing Strategy: Meet Your Audience Where They Are
As of July 2015, LinkedIn had 380 million users spread out all over the world. The website adds two new members every second, and only 107 million of those users live in the United States. That makes...
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One Simple Twitter Trick That Will Save You Hours on Content Curation
Love it or hate it, there’s no denying that Twitter can be a powerful tool in the battle for our audience’s attention. If you can craft a steady, high-quality stream of content on your Twitter feed,...
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7 Marketing Stats To Be Thankful For This Year
With the stress of holiday marketing in full swing, it can be hard for marketers to get completely into the spirit of thankfulness that others are enjoying this time of year. But really we marketers...
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Can Social Media Fit on an Agile Marketing Team?
Agile marketing is kind of a big deal. It can help individual marketers have much, much better days while simultaneously delivering major business results to an organization. It’s not, however, a...
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3 Twitter Archetypes You Need to Follow
As of September 2015 there were 320 million active Twitter users bringing in over 1 billion website visits via embedded Tweets. Hashtags are becoming standard parts of marketing campaigns, and even...
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7 Ways To Save Time On Content Curation
There’s a well-known “rule” in social media that for every piece of your own content you share, you should share four pieces from other sources. This sounds like a simple proposal, but for busy social...
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How to Use Twitter for Recruiting [Infographic]
Twitter is a powerful tool that recruiters and HR professionals can use to fill open positions by networking and growing their candidate pool, all without breaking the bank. This great infographic from...
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MarketerGizmo’s Top 15 Marketing Articles of 2015
It’s more than a little hard to believe, but MarketerGizmo isn’t even a year old yet. We’ve had an amazing 2015 and can’t wait to get started on our first full year of publishing! Here are some...
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How to Know if It’s Time for Vine [Infographic]
Vine isn’t just a plant that you see climbing up the outside of Ivy League University buildings. It’s also a growing social media network that features super short form videos. Founded in June 2012,...
View Article3 Rules to Follow For More Successful Webinar Marketing
Webinars have long held a reputation as marketing powerhouses, and for very good reasons: Attendance and engagement at these virtual events continues to climb each year. They create highly valuable...
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